Our tagline, 'They Go Together' was one of the first things we came up with when starting PBJ Pickup. It's still at the core of everything we put out.
Where did the idea come from?
When we were trying to name our product a few years ago, I said we needed a name that let people know what we do, we keep track of who goes together. We thought about the best things that go together - milk and cookies, chocolate and peanut butter, peanut butter and jelly. We decided on PBJ Pickup, They Go Together.
Why is it important?
The heart of our product is safety, making sure the kids are going home with the right adults - whether it's a parent, grandparent or babysitter. Feeling confident about pickup practices and giving parents an easy way to manage permissions, it's all about safety. Milk and cookies, coffee and donuts, peanut butter and jelly, parent and child, they go together.
Brands, like products, are ever evolving but I think ours will be staying around for a while. What do you think?
Photo by ROMAN ODINTSOV from Pexels